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Thinking beyond screens
When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly...
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The art of predicting the future
The Scrying Ball. I wouldn’t mind one myself! I’m a habitual blogger. When I feel I have something to share that might be of use to someone else, I write a blog post about it. Most often it is...
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Be the calm in the noise
When I’ve done talks and workshops for different groups of students in different countries lately, there’s one thing in particular that has struck me. I’ve shown quite a few innovative and successful...
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Transmedia – different fields, different uses
Fort McMoney, a good example of the value transmedia storytelling methods add to a documentary project. When I pitch projects to possible buyers, possible customers or possible collaborators, I...
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The art of limiting
File this brief post under ”basic things that are really good to keep in mind at all times”. When it comes to cross media creation and transmedia storytelling development, the sky is the limit. You...
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Story propagation – what creators can learn from marketing
I’m a great believer in learning from trades other than your own. Never has this been more important than now, when a content creator would need to be a great storyteller to have a story to gather an...
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INPUT 2014 – some thoughts
I’ve spent a couple of days at the INPUT 2014 conference in Helsinki, Finland, together with 800 people predominantly from the public service media sector from all around the world. It’s been a couple...
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To belong and be unique – how transmedia can help
One discussion I had at Input 2014 arose from a Twitter conversation I’d had with people attending the Mobile West Africa conference in Lagos, Nigeria. There, the mobile penetration is quite amazing,...
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Transmedia 2.0 – a review
Nuno Bernardo has just released his second book on how to produce transmedia. Titled ”Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling”, it’s an...
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Bringing convergence to the people
I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them. As one of the...
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Possibly impossible – the challenging art of looking past what is possible to...
Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to...
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Five golden principles of audience engagement
So, what I would like is to continuously create content that resonates deeply with the intended target audience. The would be an audience that takes what I’ve created or helped create to heart, that...
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Combining for cross media – the Filmteractive Festival
Last year I attendend the Filmteractive Festival in Poland for the first time. It was an energetic event with a certain evangilizing feel to it. As cross media and transmedia is not yet as widespread...
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Taking The First Steps in Transmedia
First, a full disclaimer. I’m writing this post not so much for you, dear reader, as I’m doing it for myself. Let me explain. As I’m increasingly working with people who have no or little experience of...
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Transmedia and the corporate world
One of the things I’ve been doing more of lately than ever before is talk to companies and corporations about their communication strategies and how they approach their own stories. It should probably...
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Transmedia – global and personal
A little less than a week ago I published the annual-wrap-up and looking-ahead-to-next-year publication “One Year In Now Media Vol IV“. From the start, four years ago, a central part of the publication...
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Exploring international interactive storytelling
An interview with Ingrid Kopp, the director of digital initiatives at Tribeca. (The following interview was for the publication One Year In Now Media Vol IV. Here it is republished in full, complete...
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Laughter and lightness – an interview with Christy Dena
This interview with Christy Dena was done for the publication One Year In Now Media Vol IV. Here it is, complete with embedded presentations of the projects mentioned. AUTHENTIC IN ALL CAPS won a...
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Transmedia in 2015
I’ve been eagerly studying, creating, curating and producing in the transmedia vein for the past few years, ever since the cross-media me saw the light of transmedia storytelling in a conference room...
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The No-Plan Plan
One evening a couple of weeks ago I found myself in deep conversation with a couple of people. Hank and Julia and I were discussing the notion of the Plan-life and its’ counterpart, the No-Plan life,...
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